TTYL, Summer!

It’s super depressing that summer’s coming to an end (but maybe not so sad that the kids are going back to school!). If you’re anything like me, you’re already looking forward to the extra time to plan your fall marketing campaign. Here are some marketing expenses your business might be able to deduct:

Marketing Write-Offs

Facebook/Google Ads
Branding Photoshoot
Copywriting Services
Website Design
Branded Merchandise
Event Sponsorships
Networking Events
Canva Subscription

Print Marketing
SEO Services
Graphic Design Services
Business Cards
Video Editing
Direct Mailers
Promotional Giveaways
Social Media Templates

Key Performance Indicators

Developing customized Key Performance Indicators (KPIs) for your business is key (no pun intended) to monitoring your business’s progress toward your goals!

If you’re not sold on KPIs, I’m going to take you behind the scenes to see how I’ve been using them in my own business.

Since opening my business, I've tracked my net profit margin in order to ensure that I am keeping more of what I earn.

Get the guide!

Want more useful freebies like this? Click on the Resources tab on my website to check out the full library of my helpful guides! Have a friend who could benefit from the guides in my monthly newsletter? Forward this email to them (it’ll help me out too!).

Mid-Year Check-In Questions

Can you believe we’re already entering Q3 of 2024?! That means it’s time to ask yourself these questions:

Have you met your revenue and profit goals for the first half of the year?
Are there any changes you need to make over the next six months to achieve your goals?
Is your bookkeeping completed through July? If not, do you have a system in place to get caught up?
Do you have enough cash flow to meet all of your obligations?
Have you scheduled a mid-year tax planning meeting with your tax accountant?
Are you confident that you're meeting all of your compliance and filing requirements?
Have you saved enough for your tax payments?

If you answered NO to any of those questions, reply to this email and I’ll help you get back on track!

Client Corner:

We need your help!

Have you recently...

secured a loan?
purchased a building, equipment, or a vehicle?
added a business line of credit to your business?
opened a new business credit card?

If you've answered yes, please send us a message in the client portal.

This greatly helps us with keeping your financials up to date and accurate. If you have any questions, be sure to send them through the client portal, and we will be in touch!

Are you hiring?

Is your business growing & you're ready to hire? Lookout Bookkeeping can assist with your payroll set up and processing! Be sure to let us know if this is service is something you are needing to add. Payroll is an area that you WANT to be sure is done correctly the first time. We have trusted partners that will make this easy for you!

Recommended Listening

4 Brutally Honest Facts About Why Your Business Is Losing Money

I recently listened to this episode from Shannon Weinstein, CPA - and what I most love about it is it isn't what you would think it would be! We need to remember that our biggest asset isn't always the number of dollars in our bank account; it is how we budget our time. And as the old adage goes, time is money, so be sure to take a listen & enjoy!

https://bit.ly/KWYEHonest

Cheering You On!

Know a friend who could use our help?

We would love to support them!

The biggest compliment is that you trust us with your bookkeeping.

The second biggest compliment is when you send your friends our way!

Refer a business owner who signs up for monthly services and receive a $100 cash referral gift. You can send this intake link to your friends: bit.ly/LKTLead

Your support of our small business makes all of this possible, thank you!

Send Them This Page!

Looking for a DIY solution?

Look no further than our Small Business Bookkeeping Tracker! For the start-up side gig who just has a few transactions a month, this tracker will be your BFF for tax filing. You can enter your transactions each month and this tracker will produce monthly and annual reports. The best solution for any business until you need to partner with a bookkeeper to provide done for you services.